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Behavioural Economics

Behavioural economics is the purposeful combination of behavioural psychology and economic decision-making. BI WORLDWIDE uses behavioural economics to help our customers improve their results by changing attitudes and behaviours.

How do you change behaviour when emotion trumps reason?

How do you truly engage a member of your team, your customers or channel partners? Do you call on experience? Emotion? Expertise? No. You call on science. Behavioural economics, to be exact.

At BI WORLDWIDE Australia, we use analytics, learning, goal setting, communications, awards and measurement to validate the positive impact that the proper application of behavioural economics can create.

Research shows that designing incentive programs and setting goals using the principles of behavioural economics will dramatically increase the rate of achievement and improve overall performance.

Here's how it works.

  • Design a campaign that engages. Reward behaviours, then achievements, then results.
  • Engage correctly. Nudge from knowing it to feeling it to doing it.
  • Use visual scorecards. Be graphic and dramatic.
  • Reach out. Simply, frequently and with relevance.
  • Pick the right rewards. Reward a person who continues to move up and so will your results.

Next time, don’t leave your team’s behaviour to chance. Leave it to science. The unique science of behavioural economics.

Let us help you build a competitive program that drives focus, teaches new behaviours, reports on progress, and rewards for improvement. Let us help you understand how behavioural economics can unlock a variety of new activities that lead to results.

Let's work together to engage your world.

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