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How to Increase Peer Recognitions

Aug 15, 2017

Overview

The frequency of peer recognition is a fundamental KPI of employee recognition programs. In a peer-to-peer program, participants determine who to recognise and have the autonomy to do so at any time. Without peer recognition, there are far fewer reasons to log in to the program regularly, which means an organisation’s message may not be getting the attention it deserves.

Challenge

  • Reignite peer recognition activity
  • Increase participation on the program website
  • Inspire future target achievement
  • Minimise impact on the program budget

Solution

  • Launch a sweepstakes to award participants
  • Draw winners on a weekly basis to create buzz about the program
  • Promote the sweepstakes with vivid communications

Results

  • Recognition activity increased 400% in one month
  • Peer recognition doubled the program’s previous highest level
  • Success of this program launched a second initiative
  • The nomination initiative doubled the number of new participants logging into the program

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