Status quo is never good enough in sales. Organisations want profit growth while sales people want personal growth. Everyone is asking how they can get better. What do we need to do to level-up?
You need to level-set before you can level-up.
Start with a painfully honest evaluation of your current situation. What are your financial objectives? In what timeline? Overcoming what barriers? Measuring what performance? That will set the tone for your sales audience: creating awareness, building knowledge and integrating marketing with sales.
Next, you’ll need to motivate. Your sales team understands what you want them to do, they have the skills, now they need to overcome the ‘say-do’ gap. That is, sales people will always say they want to earn more, but they are not always willing to do what it takes to get there. When you accept that this gap exists, you can take appropriate steps to close it. You’ll need to employ some emotional triggers (think imagination, not mood swings) and some really cool rewards.
Now you’re moving to next-level sales.
You’ve changed the game from enablement to inspiration. Rather than conversations with sales people about where they stand, if they have the right skills and whether the rewards are worth the effort; now you’re talking about setting goals, finding the next challenge and being one of the best.
To request more information on the Level-Up sales model, scroll down to the bottom of the webpage and click on Contact Us!
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