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Design Code™ - Transform your channel engagement program

Design Code™ transforms the way you approach program design. It combines techniques of 'design thinking' with BI WORLDWIDE's research and proprietary tools in channel engagement to deliver a tailor-made solution that puts your channel partners at the core.

In an era of dynamic and competitive business, many companies are exploring newer and faster ways to engage their channel partners. With over seven decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way channel engagement programs are conceived and designed. How? By bringing empathy back to the engagement design process.

Design Code™ is BI WORLDWIDE's proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on Rewards & Recognition, Channel Engagement, Behavioural Economics.

The Perfect Blend of Empathy, Creativity and Collaboration.

Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you

  • Dive into the real needs of your channel partners
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently
  • Incorporate principles of behavioural economics and other proprietary frameworks to arrive at high-impact ideas.
  • Benchmark your program against the best in class using BI WORLDWIDE's engagement compass
  • Design a comprehensive, human-centric Recognition & Rewards solution that stems from channel insights.

The best part, you get to co-create by being a part of this exploratory journey right from day one.

The world's fastest-growing companies across diverse industries such as IT, Retail, Travel, Finance and Agriculture have leveraged the power of Design Code™ to create comprehensive channel engagement solutions leading to breakthrough results.

Let's find out how Design Code™ can revolutionise your channel engagement.

Watch more on Design Code™.