Overcoming Obstacles in New Zealand

Overview

The New Zealand subsidiary of a global automotive manufacturer wanted to unveil an award-winning, all-new vehicle to dealer principals, managers and staff along with fleet customers and wholesale staff. The launch event provided them with the opportunity to drive the car and its key competition, as well as a leadership presentation conducted by a noted author and customer experience expert.

Challenge

Unveil an award-winning all-new vehicle with the opportunity to drive the car
Act on behalf of the main client contact who was unavailable for the event
Last minute changes to the daily agendas on three days

Solution

Propose five group waves and locate a venue offering European ambience and meeting space with vehicle access
Arrange individual flight reservations and airport hotel bookings for 240 attendees
Step up and make decisions on client’s behalf

Results

The new vehicle generated a good deal of excitement amongst the attendees
The client was pleased with the overall success of the event

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