In the wake of recent economic and social challenges, leaders have turned to each other for advice on how to respond. Though each organisation's path forward may differ, a series of best sales and marketing practices have emerged.Scroll Down
In the wake of the pandemic and the economic and social challenges that have followed, that "wedding" of company and customer which Mr Peters refers to has been disrupted. How are sales organisations responding?
Over the past several weeks, BI WORLDWIDE has conducted interviews with fifty top sales and marketing executives to gain their insights into how they are adapting to the "new normal" and are tackling the next phase in sales and marketing. They represent a wide array of businesses, some selling B2B, some B2C; some with a direct sales organisation and others selling through an independent distribution channel.
A series of best practices have emerged. How each organisation has implemented these may vary based on their market or sales channel but we believe you can take great inspiration from these practices.
A "new normal" for sales and marketing is inevitable. As Peter Drucker wisely said: "The best way to predict the future is to create it." How much we create that new playbook through our leadership, grit and innovation — that's up to us.