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Employee Value Proposition (EVP)

An employee value proposition (EVP) is the complete offering a company makes to its prospective and current employees in return for their best efforts. It encompasses pay and benefits, all the non-financial aspects that attract, retain, and motivate employees.

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Creating an effective employee value proposition

An effective EVP is a combination of understanding your employees, your organisation’s culture, values and practices, and then designing an EVP that fits your objectives.

The first step to creating a compelling EVP is understanding what makes your employees thrive in their role and journey in your organisation. You need to think through what is your organisation’s purpose and cascade that through to what is the employee’s purpose as well.

A great employee value proposition:

  • Attracts people who share your brand’s passions and values
  • Inspires employees to do awesome work
  • Gives your best employees reasons to stay

Your EVP should sum up the essence of your brand, authentically reflecting who you are and what you offer as an employer. It needs to be present from a candidate’s first interview to their last day on the job—and everything in between. It should be created with the same care and effort that’s devoted to your Customer Value Proposition (CVP).

An EVP designed well will attract the right employees – those that fit into your culture. From there on, if you engage them in emotionally powerful ways, they will remain supremely motivated and loyal to their work.

At BI WORLDWIDE Australia, we engage our client’s employees across all points of the employee journey and create memorable experiences through moments of elevation, pride, insight, and connection. We strive to create an environment where they feel at ease and deliberately make efforts to give their best every day.

We’ll help bring your employee value proposition to life through:

  • Onboarding programmes
  • Employee and manager training
  • Communication strategies and campaigns
  • Employer branding
  • Recognition and rewards
  • Service anniversary awards
  • Employee meetings and events
  • Employee surveys and programme measurement

Let’s show current and future employees what it feels like to love where they work. 

Our academic advisor Dr. Brad Shuck on how we define EVP

We would love to work with you on your EVP strategy

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