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How to Reward Top Sales Performers

Jul 24, 2017

Overview

An Australian subsidiary of a global automotive manufacturer was ready to plan its annual top performers travel award. In previous years, achievers were awarded with a domestic trip, but the leaders were interested in a more exotic destination and an international venue that would stay within budget.

Challenge

  • Drive more effort and competition to achieve greater sales in their divisions
  • Reward top performers with a unique travel reward experience
  • Inspire future target achievement

Solution

  • Design an unforgettable trip to Shanghai including attendance at the world-class Formula 1 Chinese Grand Prix
  • Gala Awards Dinner at the best restaurant in the city
  • Support and encourage the excitement and competitive spirit with a vivid communications campaign from start to finish

Results

  • Average ROI per achiever was 13 to 1
  • Total program ROI was 5 to 1
  • Overall delegate satisfaction with the program rated 4.88 out of 5

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